Sophie is a sophisticated young woman at Columbia Grammar, interested in fashion and makeup. Because of her experience as a thoughtful consumer, she was able to express her own opinions about how items could be packaged and marketed more effectively.
We matched Sophie to a seasoned marketing mentor who was in the initial stages of starting a focus group and online community for girls to share their shopping finds, beauty advice, and style tips.
Her responsibilities included:
- Involvement in online marketing + social media efforts through short-form communications
- Watching, story boarding and writing short video segments on new trends.
Sophie learned about starting a fashion and beauty business in New York City and was able to express her views and opinions to the Senior Directors of this early stage company.