We love connecting students to outstanding role models in their field of interest! Stephanie Munoz, an outstanding fashion designer in Boston, was recently honored as a fashion entrepreneur and Creative Director for Mpoze Fashion.
Abigail, a talented junior and honors student at Wellelsley High, was inspired by her advertising and marketing class. Skilled in Social Media and Film/Photo editing, she loved the idea of entrepreneurship and the business side of fashion.
Stephanie was starting a new fashion line and told us that she would love to have Abigail get involved from the “ground up.”
In her journal Abigail wrote:
Some tasks I have are managing the social medial for Stephanie’s new brand. She is launching a new clothing line so we created an Instagram account specifically for it. Last week I also went to her photo shoot for the clothing line and was responsible for filming and putting the behind the scene footage on the Instagram. Currently, we are creating a marketing plan for the brand that we will then implement on social media leading up to her launch date in September. We have started coming up with some slogans and tag-lines for the brand. She is also releasing some more lines later in the summer that we will also be creating marketing plans for.
Stephanie was so impressed with Abigail:
Abigail did such an incredible job with the marketing portion of the company’s lounge wear launch. She was efficient and was great at executing all the required tasks. We dove into learning about marketing and branding, as well as utilizing social media platforms. I had her practice product outsourcing, developing social media templates (used for marketing) researching and building our demographic bios. This was such a great experience for her and myself as well. She has shown interest in wanting to continue seeing the growth and success of the lounge wear which is amazing!”
As teachers and counselors, it’s so rewarding to provide the opportunity for a student that helps them gain exposure to a future career.